Lighting Science Group Appoints Pete Rumsey as Executive Vice President of Business Development

Commercial LED Company Appoints Distinguished Marketing and Sales Executive to Invigorate Global Business Development at Lighting Science Group

MELBOURNE, Fla.–(BUSINESS WIRE)–Global LED manufacturer Lighting Science Group Corporation (OTCQB:LSCG) announces the appointment today of Pete Rumsey as Executive Vice President of Business Development. Mr. Rumsey brings over two decades of proven commercial, marketing and operational experience to his new role. Reporting directly to Lighting Science CEO Ed Bednarcik, Pete will be working with the executive team to direct the company’s commercial business development ventures and bring Lighting Science’s innovative LED product assortment to the forefront of the global commercial market.

“Lighting Science Group has been an industry leader in the LED market for years,” said Ed Bednarcik, Chief Executive Officer. “Bringing Pete on board is exciting for us as he has a unique skill set and proven track record of success that will be valuable in our next stage of growth. His global experience in sales and marketing, and his capabilities and proven leadership in operations will greatly support our market and growth objectives for the coming years. I am pleased to welcome Pete to our senior management team and look forward to significantly growing our business in this vibrant market.”

Mr. Rumsey joins Lighting Science from B2Q Technologies, where he served as a Co-Founder and Principal, in charge of global sales and marketing initiatives for the entire organization. With established and recognized success in corporate growth, expansion, start-ups and turn-around organizations, Mr. Rumsey’s background includes many prominent senior management roles such as: Boston-Power as Chief Customer Officer & VP Global Sales, Marketing and Service; Wright Line/Eaton Corp. as VP of Sales and Marketing, where he was instrumental in its sale to Eaton Corp.; American Power Conversion (APC), with influential sales, marketing and global operational positions over his 14 year tenure as Executive Vice President of Global Sales, VP of Global Enterprise Solutions Group, General Manager and Vice President of Asia and Latin America, and Director of Global Strategic Partnerships; Equity National as Chief Operating Officer; and Whydata as VP of Customer Engagement. Mr. Rumsey also served as a Captain in the United States Air Force Intelligence Command’s Electronic Warfare Center (AFEWC) during Desert Storm and Desert Shield, and was the recipient of both the Meritorious Service and Air Force Achievement Medals.

“I’m thrilled to join Lighting Science during this exciting time of rapid growth and expansion,” said Rumsey. “I look forward to working with LSG’s executive team, and their exceptional sales, marketing and product and engineering groups, to help redefine Lighting Science’s products in the LED landscape and drive continued innovation and growth for LSG and our clients.”

About Lighting Science Group Corporation
Lighting Science (OTCQB:LSCG) is a global leader in innovative LED lighting solutions that designs, manufactures and brings to market the most advanced and intelligent products for both consumer, professional and retail applications. By inventing breakthrough, award-winning, LED lamps and lighting fixtures that truly work in sync with nature, we follow one of our core values by being committed to unleash the science of light to make people, and our planet, look, feel and heal better. Lighting Science Group is headquartered in Melbourne, FL with Asian offices located in Hong Kong and China. Find out more about Lighting Science and what our products can do for you at www.lsgc.com or www.definitydigital.com and join us on Twitter, Facebook, LinkedIn and the Lighting Science Blog.

Forward-Looking Statements
Certain statements in this press release may constitute “forward-looking statements” made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements concerning Lighting Science Group’s plans to bring its products to the forefront of the global commercial market, the anticipated role Mr. Rumsey will play in Lighting Science’s next stage of growth, the expectation that Mr. Rumsey will greatly support Lighting Science’s market and growth objectives for the coming years, the plans for dramatic growth of Lighting Science’s business in this dynamic market, and Lighting Science’s drive towards continued innovation and growth; and/or statements that use terminology such as “plan,” “achieve,” “anticipate,” “believe,” “goal,” “intend,” “will,” “look forward,” “continue” and variations of such words and similar expressions.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include uncertainty concerning Mr. Rumsey’s job performance and the growth rate of the LED lighting market generally, national or international global political, economic, business, competitive, market and regulatory conditions and the risk factors detailed under “Risk Factors” in our most recent filings with the Securities and Exchange Commission.