Daniel Horan Appointed as Executive Vice President of Sales at Lighting Science Group

Key Sales Executive to Pilot North American Expansion of LED Retail and On-Line Sales

MELBOURNE, Fla.–(BUSINESS WIRE)–Global LED manufacturer Lighting Science Group Corporation (OTCQB: LSCG) announced today that Daniel Horan has been appointed Executive Vice President of Sales. Mr. Horan brings a strong track record of proven sales and strategies to guide the company’s expansion of global retail and on-line sales capabilities. He will be playing a key role in bringing Lighting Science’s innovative LED product assortment – ranging from biologically correct lighting for home and work to retail and commercial applications – into the hands of the global consumer through these critical channels.

Mr. Horan joins Lighting Science from Sears Holding Corporation in Chicago, IL, where he served as the Vice President of Sales for the Kenmore, Craftsman and Die-Hard brands. While there, he was responsible for the continued growth and expansion of this elite line of products. Prior to Sears, Mr. Horan held the position of Vice President of Sales for Fiskars Corporation focused on the North American marketplace.

“We are incredibly excited to welcome Dan to Lighting Science’s executive management team,” said Ed Bednarcik, Chief Executive Officer. “Dan brings to LSG a stellar track record of developing, implementing and executing tremendous sales growth strategies globally and consistently improving the performance of the sales organizations that he has managed. He knows what it takes to move an organization to the next level. We plan to utilize his considerable experience in the retail and on-line segments to dramatically grow our footprint in this dynamic market.”

“I am excited to join Lighting Science during this period of explosive growth and innovative development,” says Mr. Horan. “I am confident that with the Company’s strong leadership team, we can increase growth and profitability while further increasing our brand awareness and sales presence both domestically and internationally. Lighting Science is well positioned to expand rapidly to meet the growing demand for innovative LED lighting technology in the global marketplace.”

About Lighting Science Group Corporation

Lighting Science (OTCQB:LSCG) is a global leader in innovative LED lighting solutions that designs, manufactures and brings to market the most advanced and intelligent products for both consumer, professional and retail applications. By inventing breakthrough, award-winning, LED lamps and lighting fixtures that truly work in sync with nature, we follow one of our core values by being committed to unleash the science of light to make people, and our planet, look, feel and heal better. Lighting Science Group is headquartered in Melbourne, FL with Asian offices located in Hong Kong and China. Find out more about Lighting Science and what our products can do for you at www.lsgc.com orwww.definitydigital.com and join us on Twitter, Facebook, LinkedIn and the Lighting Science Blog.