Creative Realities wins $4 million in orders from existing client

Awarded under new Master Services Agreement with leading Mobile Network Operator

LOUISVILLE, Ky., July 11, 2016 — Creative Realities, Inc. (“Creative Realities”, “CRI”, or the “Company”) (CREX), a leading digital asset management and shopper marketing solutions provider, announced today the Company was awarded purchase orders totaling $4 million under a new Master Services Agreement with a leading Mobile Network Operator (“MNO”). The MNO has been a client of ConeXus World Global since 2012. CRI acquired Conexus World Global in October 2015.

Under these purchase orders, Creative Realities will provide hardware, software upgrades and services to reconfigure and upgrade the MNO’s systems at approximately 180 locations. Revenues from these purchase orders are expected to be recognized in the third and fourth calendar quarters of 2016. Creative Realities will provide additional maintenance and support services related to the hardware and software, billable on an annual basis beginning January 1, 2017.

“We are extremely pleased to receive these substantial orders from one of Conexus World’s long-term clients,” said Rick Mills, CEO. “This is just one example of the growth that we anticipated in the combined business, and should position the Company favorably as we head into the second half of 2016.”

About Creative Realities, Inc.
Creative Realities helps retailers and brands use the latest technologies to inspire shopper engagement in and around the Store.  Founded 16 years ago, the firm’s evolving client base has led to recognized leadership in deploying technology aligned with strategic and consumer behavior goals at Retail.  The firm has delivered consumer/shopper experiences, and is actively providing recurring services today, across diverse categories: Automotive, Apparel & Accessories, Banking, Baby/Children, Beauty, CPG, Department Stores, Electronics, Fashion, Fitness, Foodservice/QSR, Financial Services, Gaming, Luxury, Mass Merchants, and Pharmacy Retail.

About ConeXus
The Company’s ConeXus subsidiary designs, installs and services high-end audio-visual networks for global retailers, luxury brands, digital out-of-home (DOOH) companies, advertising networks, and outdoor clients. The company has four offices across North America and active installations in 40 countries.