Press Release
Creative Realities appoints new member to Board of Directors
Digital media industry and Wall Street veteran makes investment and joins Board
NEW YORK, May 2, 2016 /PRNewswire/ — Creative Realities, Inc. (“Creative Realities”, “CRI”, or the “Company”) (OTCQB: CREX), a leading digital asset management and shopper marketing solutions provider, announced today the appointment of Eric J. Bertrand to its Board of Directors.
Eric Bertrand is the Chief Executive Officer of Eyeball, a full-service, advertising agency with offices in New York City, Los Angeles, Miami, Portland, Seattle and Panama City. Eric’s focus at Eyeball has been on developing overall corporate strategy, leading acquisition efforts, and launching the company’s digital advertising group. Prior to joining Eyeball, Mr. Bertrand served as Managing Director with Lincoln Road Advisors and as the CEO of Moving Images. Mr. Bertrand also gained extensive venture capital and private equity experience as a fund manager at Palisade Capital Management. Mr. Bertrand is a board member at Eyeball and Silverlight Digital, as well as the international charities Unite for Sight and the Alive Inside Foundation. He also holds an MBA in Finance from New York University’s Stern School of Business.
“Over the last eighteen months, we have added a group of talented leaders to CRI’s already outstanding board,” said Chairman Alec Machiels. “Eric brings tremendous digital media, operational, and hands-on technology industry expertise to the table. I’m highly confident he will make significant contributions towards building value for our shareholders.”
“The timing of Eric joining the Board couldn’t be better, especially as we reach the conclusion of our operational restructuring process. Eric’s counsel and experience are a great fit with a number of upcoming strategic initiatives targeted at the next phase of our growth and development,” said Rick Mills, CEO, “and Eric’s recent investment underscores his belief and additional commitment that we’re on the right trajectory.”
Mills continued, “I look forward to sharing more detail about our second quarter and full year outlook in the coming weeks. We have made tremendous strides in positioning the Company for profitable growth moving forward. While there is always more work to be done, we are very bullish about our prospects for 2016.”
About Creative Realities, Inc.
Creative Realities helps retailers and brands use the latest technologies to inspire shopper engagement in and around the Store. Founded 16 years ago, the firm’s evolving client base has led to recognized leadership in deploying technology aligned with strategic and consumer behavior goals at Retail. The firm has delivered consumer/shopper experiences, and is actively providing recurring services today, across diverse categories: Automotive, Apparel & Accessories, Banking, Baby/Children, Beauty, CPG, Department Stores, Electronics, Fashion, Fitness, Foodservice/QSR, Financial Services, Gaming, Luxury, Mass Merchants, and Pharmacy Retail.
About ConeXus
The Company’s ConeXus subsidiary designs, installs and services high-end audio-visual networks for global retailers, luxury brands, digital out-of-home (DOOH) companies, advertising networks, and outdoor clients. The Company has five offices across North America and installations in 40 countries.